Pop-up Heritage is under Antiquities and Monuments Office for young adults who are interested in local culture and heritages. Unlike other heritage tour which presents information in one way, we provide an entertaining and interactive experience allow young adults to know more about the history of heritage, and yet, PLAY with the heritage.
Thinking of connections, the famous drawing “The Creation of Adam” by Michelangelo is a very good example of the meaning of connection. That two little finger from God and Adam is the only connection between human and religion. But that little connection means a lot. So I design the branding under this concept.